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Apr 02
2010
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What is SEO? A Beginners Introduction to Search Engine Optimization. Part 3 : Meaning of SEOPosted by: spectrateam |
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SEO stands for Search Engine Optimization. SEO is optimizing, making changes, using certain tools, taking special steps and doing lot of other things for better search engine rankings and thus more website visitors. The website visitors are also commonly known in SEO parlance as website traffic or just traffic in short. There may be many different source of traffic for a website.
These include visitors from social bookmarking sites, social networking sites, other websites and blogs, advertisements and promotional campaigns, forums, direct visitors, etc. But one of the most important sources of visitors is from search engines, which come to the website by searching for some keywords in search engine. So, SEO is very important for bringing traffic from search engines to the website.
So what does it take to do SEO on a website so that it ranks higher in the top results for few highly relevant keywords related to site? SEO involves making use of lots of techniques, tools and procedure so that search engines may rank the site higher. But what is first important is providing high quality content which targeted to the specific needs of the visitors of that website. Once you provide high quality content, you need to build links from other websites to your site. Why is this so important? This is because of Google’s Pagerank system.
Google has a Pagerank system based on links where it ranks sites which receive high number of links from other sites higher than sites which have low number of links from other sites. So, you need to get high number of links from high quality sites to rank really well in google. While Google Pagerank is not the only important factor in Google search result rankings, it is one of the important ones.
Other factors in determining search engine ranking include keywords in title, URL, headings and content; domain age; Keyword Focused Anchor Text from External Links; External Link Popularity, Diversity of Link Sources, etc. There are number of good tools available to check and measure these factors.
SEO is becoming so important that an entire SEO industry has arisen with SEO specialists very much in demand. There are numerous SEO books and e-books written by various authors and experts in the field. There are countless number of blogs, forums and websites discussing the latest SEO tools or exchanges SEO techniques and tips. Let’s look at some of the SEO techniques and tips
