Google is now dealing differently with advertising agencies, regardless if they are small shops or big companies. The American giant looks now to raise the bar for Google AdWords Certification. They also want to assist partners more easily and lower costs for their best clients. Launched in November 2004, Google retires now "Google Advertising Programs" and will replace it with Google AdWords Certification program. There will still be a distinction between individual and company certification.

The war between Google and Apple is a tough one, also because from their great friendship, Steve Jobs (CEO Apple Inc.) and Eric Schmidt (CEO Google Inc.) became more than rivals now, as Apple's boss released a press statement saying that Google wants to destroy iPhone's reign with features that this mobile phone brought on the market.

The beautiful story started three years ago, at the MacWorld event, when Eric Schmidt got up on the stage to shake Jobs' hand and to assure him of his help in producing the revolution called iPhone. Google deveoped Google Maps for iPhone back then, and the collaboration went higher until Nexus One was released last year.

Jokes between the two of them are now difficult to imagine, as both Steve Jobs and Eric Schmidt tried to accuse the other company of different things. There's definitely a war between the two companies, especially about the future of mobile technology. Apple even sued the taiwanese mobile phone producer, HTC, because it's using Android and it's not respecting Apple's patents. Many consider this as being the start of the end for Google on the market of mobile phones.