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The war between Google and Apple is a tough one, also because from their great friendship, Steve Jobs (CEO Apple Inc.) and Eric Schmidt (CEO Google Inc.) became more than rivals now, as Apple's boss released a press statement saying that Google wants to destroy iPhone's reign with features that this mobile phone brought on the market.

The beautiful story started three years ago, at the MacWorld event, when Eric Schmidt got up on the stage to shake Jobs' hand and to assure him of his help in producing the revolution called iPhone. Google deveoped Google Maps for iPhone back then, and the collaboration went higher until Nexus One was released last year.

Jokes between the two of them are now difficult to imagine, as both Steve Jobs and Eric Schmidt tried to accuse the other company of different things. There's definitely a war between the two companies, especially about the future of mobile technology. Apple even sued the taiwanese mobile phone producer, HTC, because it's using Android and it's not respecting Apple's patents. Many consider this as being the start of the end for Google on the market of mobile phones.

People do not see this for the first time, as many of us remember the tough battle between AMD and Intel and of the one between Microsoft and everybody else. Now Google and Apple are on the stage to prove which one is better, each of them by its own methodes. It also seems that Steve Jobs will decide to support Bing, Microsoft's search engine, and to develop it for iPhones and iPads. It's well known that when two fight, the third one wins. May Steve Ballmer, CEO of Microsoft, be the third one in this equation?